Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. As a fractional CMO, I’m often called in to help when a ...