Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks. Life’s toughest decisions all have one thing in common: sandwiches. Yes, ...

SHANGHAI, April 8, 2024 /PRNewswire/ -- In today's business landscape, companies urgently seek innovative methods to stimulate growth. Marketing technology, more commonly known as MarTech, has emerged ...

The 2022 Martech Landscape Report is out, and if you are in marketing, you're might be feeling pretty overwhelmed at the number of technologies that made the list. Here's a look at how things have ...

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Growing ecosystem of solutions underscores importance of martech stack strategy for FIs PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...