Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. The ...
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 ...
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