“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies ...

TV audiences are rallying around CTV, and advertisers are following suit [1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and ...

Streaming is an actively evolving technology, writes Wheatstone's Rick Bidlack, and the queen of streaming, metadata, will ...

Metadata is becoming increasingly important for all media companies due to its improved consistency, data quality and cost efficiency When you purchase through links on our site, we may earn an ...

Having detailed content intel gives you a competitive advantage to effectively run campaigns in places where audience visibility is becoming more challenging. In the road ahead, digital campaigns need ...

If you’re a content creator or marketer under pressure to be scrappy, here’s how to get value out of old, used content. Facing economic uncertainty, marketing teams are under pressure to do more with ...

It’s not going to come as a surprise to anyone that high-quality metadata is essential if you want your content recommendations to be successful in boosting streaming engagement. Equally, I’m not ...

In this special guest feature, Mika Javanainen of M-Files Corporation provides insight into using metadata as a bridge to connect structured data with unstructured content for competitive advantage.

Viewers should always be the winners of any streaming war, never the casualties. In recent years, the number of platforms competing for precious screen time has grown significantly. The pandemic drove ...