LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Toy maker Mattel, Inc. (NASDAQ:MAT) has unveiled a new brand in the building sets sector, Mattel Brick Shop. Mattel aims to prioritize the builder’s experience by providing high-quality bricks, simple ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously behind ...

Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...