It’s keeping some supply for mediation. “The waterfall is being eroded by header bidding, but we don’t know exactly how things are going to shake out, so we’re all hedging our bets,” Castell said. “We ...

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...

According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization ...

Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in its first "Quarterly Mobile Index" of 2019, ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

The report, created by analysing the billions of ad impressions served across the PubMatic platform, provides insight for publishers and advertisers on the dynamics driving this market. Monetised ...