The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...
The growth share matrix is a framework first developed by the Boston Consulting Group (BCG) in the 1960s to help companies think about the priority (and resources) that they should give to their ...
Whenever I am under pressure to produce a quick category analysis, I default to the Boston Matrix, developed by the Boston Consulting Group in the early 1970s - it is a more informal marketing tool ...
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