" It sounds wholesome, right? Pure. Like something your grandmother might have used in her kitchen. The clean label movement has exploded in recent years, with half of industry professionals ...
KANSAS CITY — Food and beverage manufacturers began responding to consumer demand for less processed products with shorter ingredient statements a decade ago. The early days of the clean label trend ...
Across Europe, people are rethinking what makes food worth buying. Shoppers are scrutinising ingredient lists more closely, looking for simple, recognisable components and fewer additives. At the same ...
How consumers define ‘clean label’ is expanding beyond ‘simple, easy-to-understand ingredients’ to include questions about the safety of some long-used ingredients and processing techniques as well as ...
As consumer needs continue to evolve, manufacturers are pushing the boundaries of product development that both satisfy consumers and maximize business revenue. And, as consumers place an increasing ...
Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...
In the second part of a five-part management briefing looking at reformulation, Ben Cooper considers the impact of the clean label trend and its potential to hold back the food sector’s reformulation ...
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