Jack Coleman (He/Him) is a Lead Editor from Ireland. This is his third full year in games media, having previously worked freelance for various outlets, including NME. A lifelong gamer, Jack is ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

The upcoming game asks players to "master both movement and magic" in an action-strategy blend with a storytelling twist. Adam Benjamin has helped people navigate complex problems for the past decade.

Your brand lives and influences customers as a part of an intrinsic relationship that shapes the social story of the world. That’s why powerful storytelling matters to the success of a brand in a ...