When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Every so often, something new emerges that reminds us of the world’s wonders and this time, it’s what scientists are calling a “newly discovered color” that has never been seen before and can only be ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Perhaps unsurprisingly, it involved a scientific lab and laser beams. "Scientists recently discovered this new shade during a study in which they manipulated the human eye," explains Michael Rolland, ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...