PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

In internet terms, the online recruitment industry isnít quick to adapt to advances in technology. The basic mechanics of a jobsite are no different now to when we created our first jobboard, ...

Online Media Daily got the scoop back in May, but Google has officially launched Gadget Ads--widgets that advertisers can use to spread their messages across the search giant's content network. The ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...