Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...
Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...
Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...
Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...
You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...