Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. There are hundreds of traits psychologists use to describe someone’s ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Determining personality types and dominant personality traits has come a long way since the fun magazine quizzes that we did in middle school. Personality types have officially crossed over into our ...

Are you impulsive, stressed, or moody? Perhaps organized, active, and helpful? A new study suggests that the latter traits may define the human lifespan. Researchers have identified that specific ...

Based on genetic studies, scientists estimate that 30% to 60% of your personality is inheritable. Research also suggests that significant personality changes tend to occur between ages 20 to 40. Were ...

Researchers are reconsidering how we define personality disorders. Current DSM definitions invoke a sufficient number of related symptoms. For this categorical approach, delineation of Borderline ...