Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. One of the key promises of AI is the ability to personalize the entirety of your marketing ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

Personalization in the digital space is just like sex in high school. Everyone is talking about it, but few are doing it. While the technology has been accessible for years, strategy has been slow to ...

Retailers are still struggling to keep up with consumers’ desires for personalization when it comes to delivering promotions and services;. One reason for the shortfall is that there’s still a large ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...