Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

On 12 June 2025, the French data protection authority (CNIL) launched a public consultation on a draft recommendation regarding the use of tracking pixels in emails. This recommendation roughly ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Think about the Christmas shopping you’ve been doing online – have ads for those same items been following you around the internet? It’s not a coincidence: You’re being tracked! Not by a virus or ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...