Avant Card, Australia’s largest seller of advertising postcards, is planning to print QR codes on all of its inventory to better integrate the medium with digital channels. By taking a photograph of ...

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

Postcard media owner Avant Card is using its own medium combined with online to educate people about QR codes. The campaign launch comes five months after Avant Card announced that all of its ...

Are QR codes evolving or dying? Find out whether you should put a QR code on your postcard to increase direct-mail marketing return on investment. The post Should You Put A QR Code On Your Postcard?

Each personalized postcard incorporates the recipient's first name into the design of the postcard to grab attention and improve response, as 97% of marketers see higher response rates with ...