Why Data Matters for AI Poor data quality and fragmented identity undermine predictive performance. TransUnion’s identity graph and enrichment capabilities provide the single source of truth AI ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Reach Analytics, a leading predictive platform for marketing teams, announced the launch of new-to-market automated response modeling capabilities. The new features are now live and available for use ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...

The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are ...

Auto dealers today are under constant pressure to operate more efficiently, forecast more accurately, and make faster, data-driven decisions. From inventory management to customer engagement, ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...