When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Press Advantage, a leading press release distribution service, today announced the release of comprehensive insights explaining how strategic press release campaigns contribute to building the entity ...

Public relations is changing fast. As AI transforms how information is found and shared, visibility now means more than only reaching journalists. It’s about making sure your press release can be ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...