Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

Cross-device is hot (hey there, Atlas), and now data-management platform Lotame has tossed its hat into the ring with a feature built from AdMobius’ technology, a company Lotame acquired earlier this ...

AdTruth, a device identification tech firm that was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform that it says allows marketers to identify ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...