As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

ULTRAPEX has officially launched Ultrapex Pro, a new application introduced as part of the platform's application-layer structure to support product segmentation across different usage scenarios and ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...