Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Qualitative data analysis software encompasses a range of digital tools that assist researchers in systematically organising, coding and analysing non-numerical data. These applications support the ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Descriptive and content analysis of breast cancer vlogs on YouTube. Interviews of 8 (7 female, 1 male) patients (3 with English as a second language) were held in December 2023.