While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

Many businesses operate on the premise of a reactive strategy. When a competitor innovates or does something to make themselves more attractive to the target audience, other companies are left playing ...

The ups and downs of the last few years have been a lesson on the importance of contingency planning across all industries, particularly legal. Businesses have had to pivot and rethink staffing to ...

Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible ...

Tell me if this scenario sounds familiar: Yawns, stretches; shuts off alarm; checks texts; checks emails; checks social -- heads to bathroom; eats breakfast while reading articles on phone or watching ...

Sourcing diversification has become a common tactic in the apparel and footwear industry to guard against disruptions.

Digital marketing teams love to anticipate the direction of the market and the needs of their audience. They plan web experiences, campaigns and content. They then optimize these experiences through ...