1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning ...

The use of predictive analytics at healthcare payer and provider organizations is growing at a steady pace, with almost two-thirds of executives (60%) saying they are using the technology within their ...

The primary objective of predictive analytics is to predict future events or outcomes from their baseline characteristics using appropriate models. For instance, predicting high-risk and low-risk ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Eli is Associate Editor for EdTech Magazine Higher Education. When not in the office, Eli is busy scanning the web for the latest podcasts or stepping into the boxing ring for a few rounds.