It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

BOISE, Idaho — Driving on the highway during bad weather can often be a white-knuckle affair. It's even worse if you can't see the painted lines separating the lanes of travel. A KTVB viewer reached ...

If you've shopping for paint to spruce up your kitchen walls or cabinets then you might have heard of light reflective value, or perhaps you haven't and you're now wondering exactly why you need to ...

Due to a shortage of glass beads triggered by the COVID-19 pandemic, the white lines being painted on Kansas highways this year tend to not reflect light as well as state officials would like. Still, ...