Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...

Every year, around 19,000 cyclists are killed or injured in road accidents across the UK - some of those accidents could be avoided if the cyclist was more visible on the roads. That's where LifePaint ...

Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

More and more activewear companies are incorporating reflective details on their workout clothing and accessories. While it may look cool when light hits the apparel, the ultimate goal of reflective ...

Spring is taking its sweet asphalt time warming up, but that doesn't mean much to bicycle and motorcycle riders who have been itching to get back in the saddle. With the return of two-wheelers to area ...

Being visible at night, especially if you’re a pedestrian or cyclist, is a big deal. I’ve been obsessed with this since a couple of close calls. People die because they are not visible. Being visible ...