When people read about a poll, they are often told something like this: Pollsters call a random group of people. Though small, we can infer this group is a representative sample of the U.S. population ...

UK – An initiative to address unconscious bias in the market research industry has called for more nationally-representative samples to statistically reflect the UK’s ethnicity and sexual orientation.

For a food manufacturer, there are few things worse than calling for a mandatory food product recall. Food safety is a big deal and food recalls occur much more frequently than we may realize. And we ...

Clinical trial samples collected for pharmacogenomic and future research are vital resources for the development of safe and effective drugs, yet collecting adequate, representative sample sets in ...

Pollsters call a random group of people. Though small, we can infer this group is a representative sample of the U.S. population because it was selected randomly. Then, if we know the sample size, we ...