Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Roblox Corp. will take a share of revenue from sponsorships in its games as part of a major overhaul of its advertising ...

March 20 (Reuters) - Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox has revealed two new AI-powered tools at GDC, designed to streamline content creation in the 3D space. These tools, the Avatar Auto Setup and Texture Generator, reduce the time commitment to ...

Roblox is launching two new AI tools for creators who use its desktop Roblox Studio software, allowing over 5 million developers and creators on its platform to generate new object textures and ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...