Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

SAP software is commonly known for its cloud platforms and digital innovation systems. On Monday, the software company introduced new features for its SAP C/4HANA suite. With the SAP SAPPHIRE NOW ...

WILLIAMSBURG, Va.--(BUSINESS WIRE)--DataXstream, a solution provider for SAP technologies focused on point-of-sales and order management solutions, today announced that its OMS+ solution, an SAP ...

SAP on Monday announced a bevy of new features for its SAP C/4HANA suite. The software and services vendor -- which is holding its annual Sapphire Now conference in Orlando this week -- said the new ...

Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

In the wake of SAP's Quatrics acquisition earlier this year, experience management (XM) is one of the hot new buzzwords at this year's Sapphire Now conference — and that in turn has put the spotlight ...

SAP has rebranded its Hybris division as SAP Customer Experience in a revamp of its product portfolio. Customer Experience incorporates SAP Hybris, Callidus Cloud, Gigya and Coresystems in a single ...

SAP has signalled increased tempo for its C/4 Hana efforts at its customer experience conference in Barcelona. Alex Atzberger, president of SAP Customer Experience, told conference attendees that the ...

Bob Stutz has had a storied career with enterprise software companies, including stints at Siebel Systems, SAP, Microsoft and Salesforce. He announced on Facebook last week that he’s leaving his job ...

When leadership teams from medium-size companies talk about their customer experience, they’re usually discussing strategies to motivate people to buy more products, more often, and with more loyalty.