Maybe it's the sight of that whiteboard overflowing with ideas. Or maybe it's the kinetic tumble and flow of listening to excited coworkers debate strategy. Or it could be the anticipation of seeing ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. In response, retailers will need to explore other means ...

Sales, inventory and operations planning (SIOP) is process used for monitoring and upgrading a company's operating plan. It pulls all departments together to ensure that potential problems can be ...

In the same way that a professional basketball team plays games with a clear strategy, a business that wants to be successful needs to do the same. One of the most important parts of a business ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Helsinki, May 12, 2022 — RELEX Solutions announced today it has acquired Formulate, a Swedish promotion planning and analytics company, building upon its position as a trusted provider of unified ...