Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners. Google has launched a tool to connect AdWords ...

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is ...

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...