A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Productive business meetings require a leader with the ability to focus the discussion. Business owners with effective group leadership skills, including the ability to listen and organize discussions ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Focus groups have long been a market research technique designed to gain valuable insights through first-hand feedback about products, services and ideas. It allows you to interact with your target ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...