Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Quishing is proving effective, too, with millions of people unknowingly opening malicious websites. In fact, 73% of Americans admit to scanning QR codes without checking if the source is legitimate.

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.