Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...

Over the years, we've seen a couple of different organizational models for delivering analytics to the business. While both models have their advantages, each model has some severe drawbacks that make ...

Brands grow by becoming the language of lived experience. Disney's magic scales seamlessly, unlike Uber's fragmented growth. Titan's journey shows the importance of adaptive semantic scaling. Most ...