Small Business Saturday is an annual shopping day that encourages consumers to support local businesses on the Saturday after Thanksgiving. NBC’s Brian Cheung joins Saturday TODAY to share tips for ...

Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

Shoe Fly outlet manager Melanie Warrender sets up leather goods in the recently expanded store. Mirror photo by Patrick Waksmunski Locally owned small businesses are in the spotlight this weekend ...

Small business Saturday has quickly gained popularity in the United States as a measured response to concerns about the over-the-top commercialism of Black Friday. Since its founding by American ...