This is the first in a miniseries on how businesses can leverage AI writing software in their marketing departments. Does it make sense for your marketing? While artificial intelligence is by no means ...

Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we learn about AI's limitations. AI writing software has more capabilities ...

Call routing software has become an indispensable tool for marketing departments looking to optimize their customer engagement strategies. By ensuring that inbound calls are efficiently managed and ...

One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

Hewlett-Packard has assembled a number of its data-mining software programs into a service, called the HP Digital Marketing Hub, that can synthesize multiple sources of marketing data to help ...

Whether you own a small firm or a large enterprise, data-driven competencies and advanced analytics & reporting capabilities are indispensable for your business to stay ahead of the competition.

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with ...