Ad Age

Sprite's New Tagline: 'There's Nothing Soft About It'

Are you a print subscriber? Activate your account. 2 hours 7 min ago By Ad Age and Creativity Staff - 4 hours 24 min ago 5 hours 10 min ago By Asa Hiken - 8 hours 25 min ago By Brian Bonilla - 8 hours ...
Ad Age

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Sprite is taking a second shot at its iconic ...
Yahoo Finance

Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. UPDATE: May 8, 2024: Sprite has released a 30-second ...
Exchange 4 Media

Sprite continues with its ‘Seedhi Baat’

Coca-Cola’s Sprite brand has continued with its theme of weeding out pretense and cutting to the chase in its latest communication effort, captured by the tagline – ‘Seedhi Baat, No Bakwaas, Clear Hai ...
Exchange 4 Media

No-nonsense Sprite ad drives home the thirst point yet again

‘Sprite Bhujaye Pyaas, Baaki Sab Bakwaas. Clear Hai?!’ The aerated soft drink brand is back again re-emphasising the immensely successful tagline in its new campaign. And this time, the plan is to ...
Business Today

Kapil Sharma and Anurag Kashyap's Sprite ad takes social media by storm; check why

Comedian Kapil Sharma and filmmaker Anurag Kashyap's new Sprite advertisement captivates audiences with its humour and satire, amassing millions of views online. Kapil expresses disbelief at seeing a ...