Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a parallel intellectual evolution. Modern marketing thought traces its ...

As CMO of Fulfillment IQ, Harshida Acharya is a full-funnel marketer for tech startups, enterprise brands and supply chain companies. For any organization, the successful implementation of supply ...

Stakeholders: Yes, the same concept that people sometimes talk about excessively in board meetings to mean a generic group of “something.” The truth is that being specific about who they are will ...

Strategic communication also supports brand positioning and differentiation in an increasingly competitive market, writes Samuel Linyondi. Samuel Linyondi Since strategic communication is a ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...