To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...