Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. Over the past two decades, e-commerce has experienced remarkable growth, ...

The first thing in building any E-commerce app is creating the underlying database to support it. As much as possible, you should try to build your application code and business logic into your ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

Why PDP structure matters: Metafields let brands display detailed product data like ingredients and certifications in a consistent, accessible way that supports compliance and improves navigation.

Does this sound familiar? You have a huge amount of data in different places. Getting and managing the right information for your product catalogs is a time-consuming task, and you aren’t 100% sure ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...