When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative.

Electronic health records (EHRs) that use structured data elements are documenting patient information using controlled vocabulary rather than narrative text. The historic lack of structured data and ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...