Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

String theory attempts to unify all forces and particles in the universe using vibrating strings. It aims to explain the Standard Model of particle physics, which is incomplete. String theory predicts ...

In 1980, Stephen Hawking gave his first lecture as Lucasian Professor at the University of Cambridge. The lecture was called "Is the end in sight for theoretical physics?" Forty-five years later, ...

The original version of this story appeared in Quanta Magazine. String theory captured the hearts and minds of many physicists decades ago because of a beautiful simplicity. Zoom in far enough on a ...

Theory of mind is typically defined as the ability to understand the thoughts, beliefs, desires, and emotions of other people. This understanding allows individuals to predict how others will feel, ...