Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

St. Petersburg, Florida -- Microbeads might make toothpaste look more attractive, but they are causing some dental issues for consumers, and now they are being removed from Crest products. Microbeads ...

JACKSONVILLE, Fla. -- Have you ever wondered what's lurking in your toothpaste? Well, those little microbeads in your Crest toothpaste are causing quite the stir among dentists and patients alike. The ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

More than 60 years after disrupting the oral care category with the first-ever fluoride toothpaste, Crest is once again reinventing the way we think about brushing with an innovation the whole family ...