The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to ...

Mark Bartholomew does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad ...

The awards recognize how Stagwell's (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative marketing approaches NEW YORK, March 12, 2025 ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Three automation use cases for expanded Keysight ADS Python APIs transforming modern RF and high-speed design include: Use Case 1 – Python for Personal Productivity: One advantage of Python is its ...

The company reported quarterly ad sales of $106m – a dip of 15% from the $125m it made in Q1 2019. Digital advertising declined 8% year-on-year while print revenues dropped by 21%. High volumes in ...

In January, Pritchard put the entire digital advertising industry on notice that if P&G's ad partners didn’t get MRC accreditation by the end of they year, they would lose the CPG giant's substantial ...

Are you a print subscriber? Activate your account. By Ally Marotti - 12 hours 36 min ago By Lionel Richie - 13 hours 1 min ago By Ad Age and Creativity Staff - 13 hours 2 min ago By Gillian Follett - ...

Organizations typically undergo business transformations not only to meet strategic objectives but also to develop the critical business capabilities needed to remain agile, resilient, and sustainable ...