Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...