Persuasion can be challenging because it often involves two different goals. On one hand, we want our persuasive approach to be successful at changing the opinions and behaviors of others in our favor ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

When you’re hunting for a new job, you may not realize that your main objective is persuasion: You need to persuade members of your network to introduce you to people who might connect you with a job.

If you were to ask the question, “What is the art of persuasion?” either of yourself or of someone else, you would no doubt be inundated with perspective, application, opinion and theory (both applied ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...