In one research study, participants were given a choice: Either they could pay $38 to guarantee they would get a $50 gift ...

Scientific research is a dynamic process of studying phenomena through creative and systematic investigation. This process integrates new information with existing scientific knowledge. At the core of ...

The rules of statistical physics address the uncertainty about the state of a system that arises when that system interacts with its environment. But they've long missed another kind. In a new paper, ...

Over time, companies that make better decisions faster consistently outperform their competition. When those decisions lead to better customer experiences, companies can improve retention, customer ...

In our modern world of unprecedented technological and scientific advancements, the idea that specific questions may remain unanswered is deeply unsettling. This discomfort stems from our ...

Researchers from the University of Arizona, working with an international team, have captured and controlled quantum uncertainty in real time using ultrafast pulses of light. Their discovery, ...