In today’s low-attention economy, site engagement can be considered an indicator of your website’s success. Content engagement metrics are important because they show how your content strategy aligns ...

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users ...

Kacie Gaudiose SEO Content Strategy Lead at Merkle Inc. In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic ...