Opinion: AI isn't about replacing billable hours. It's about expanding what legal counsel can deliver, and it's worth measuring.

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...