A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...

Texas Tech's distinctive brand just got a refresh. The university on Thursday revealed a new word mark — the "Texas Tech" lettering that often accompanies the beloved Double T. The new word mark ...

A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand ...

The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...