The line between reality and virtual worlds keeps getting blurrier. Players now expect game environments that breathe, light that behaves naturally, and characters whose expressions feel genuine.

Sony-backed Jabali.ai is making a play to open up game development to the masses with the launch of Jabali Studio.

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.